This is Part 2 in our series of infographics exploring Augmented Reality as a key opportunity area for retail and specifically fitness brands in 2018. You can read Part 1 here.
Just like their customers, leading fitness brands are digitally savvy, curious and love to push the boundaries of what's possible. Finding new and unique ways not only to sell products but also be a place where consumers can turn to for fitness lifestyle choices will continue to be the goal for many fitness brands.
AR is a technology that allows brands to explore and create new experiences for their customers, while also tackling some of the challenges facing both online and bricks'n'mortar stores.
Part 2 of our infographic looks at how Augmented Reality can help bring your next advertising campaign to life.
If you would like to learn more about Augmented Reality and what it could do for your brand, say hi at hello@ustwo.com