When Sinx and Mills first started ustwo in 2004, their aim was to create an environment where people could thrive and create their best work. A business guided by deep care, and a belief that profit and a strong values system are not mutually exclusive.
Fast forward to today, ustwo is a B Corp organisation. It was the natural next step for our company. When we first looked at the certification, we loved how it closely aligns with our principles, values and the way we already operate. But it also brings in a new level of accountability and a tangible way to measure our impact.
B Corp certification gives us a North Star for the type of business we want to be in years to come: one that gives more than we take from the world.
Certified B Corps are for-profit businesses that meet the highest social, environmental and transparency standards as well as having legal accountability to balance profit and purpose. It is a fast-growing movement of businesses that are standing up to make a difference in the world. A movement we’re super happy to be part of.
For us becoming a B Corp business is a real manifestation of our mission to create a positive and meaningful impact in the world. It gives us a North Star for the type of business we want to be in years to come: one that gives more than we take from the world. We’re now ready to live our best B Corp life!
We made a podcast about it
We spoke to Creative Review about B Corp
Sinx spoke to Creative Review about becoming a B Corp, what it means for ustwo and why more companies should consider it.