Humanising Autonomy

In our latest book, we consider the role of the human experience in self-driving cars

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Book Chapter 1

Humanising Autonomy

Autonomous vehicles promise to make a meaningful difference to the world, enabling a new level of mobility, independence and safety for all. Yet discussions continue to focus on topics such as technological feasibility and its impact to our roads, rather than the needs of the user.

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People and Driverless Vehicles

Book Chapter 2

What Does Autonomy Mean to You?

In order to overcome the barriers to autonomous vehicle adoption, they need to be truly accessible to everyone. The way to do this? Observe what people’s mobility wants and needs are. This is the key to creating a human approach to autonomy that actually works.

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Hailing a Driverless Taxi

Book Chapter 15a

What roles will we miss when there is no longer a driver?

In a driverless future, how will we hail a taxi? We argue that you need to look beyond app-based solutions to make these interactions as inclusive as possible.

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A glance at the future of external vehicular sound

Book Chaper 15b

Increasing pedestrian safety through smart tones.

We explore different auditory concepts to communicate risk to pedestrians, with the goal of creating a safer relationship between them and Electronic Vehicles.

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Leading Change

Book Chapter 16

How we succeed

Seven key principles that can help shape a successful digital strategy in the face of constant change.

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Auto & Mobility

We help the automotive and transportation industries harness unprecedented change sparked by new technologies and attitudes toward personal mobility.

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