Test case study

Connected experiences for the next generation of drivers and passengers

The challenge

Jaguar’s founder famously said ‘the car is the closest thing we will ever create to something that is alive’. The challenge to us was how to extend the spirit that transcends the metal into the digital realm. With a line-up of next generation luxury vehicles to launch, the imperative was to create a more modern and connected experience to delight the next generation of customers.

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