Immersive technologies - such as Augmented Reality (AR) and Virtual Reality (VR) - have the potential to fundamentally alter our relationship with computing, the Internet, and the physical world we live in.
For many years, ustwo has been at the forefront of these emerging platforms, partnering with technology leaders and brands to explore and define the best user experience and applications for immersive technologies.
We apply the rigor of digital product development and the imagination of game design to this work, blending functional and emotional considerations. How do we make immersive experiences usable and useful? And how do we make immersive experience meaningful and captivating?
Our deep knowledge of immersive technologies and gaming dynamics allow us to experiment with new ideas and concepts quickly and iteratively.
Blend of talent
We have assembled a unique team with background in design, user experience, storytelling, gaming, and immersive technologies.
Design to ship
We see immersive technologies as an emerging product category, not as a platform for campaigns and marketing stunts.
We are well connected with the leading hardware and software platforms in immersive and understand where the technology is heading.
How we do this
Our prototype-first approach helps us get tangible, fast. We quickly uncover the opportunities as well as potential challenges of a new technology.
Guide Strategy through Making
It is still early days in immersive media, and the commercial potential and specific applications of the technology are not yet clear. We can guide and de-risk your product and brand strategy for immersive by rapidly finding product-market fit as well as valid use cases.
Create Emotional Journeys
We understand that immersive experiences have the potential to do much more than help us complete a task; they can take us on meaningful, often transformative emotional journeys. We create powerful immersive experiences through beautiful visual design, compelling narratives and delightful interactions.