ustwo

Immersive (AR / VR)

We create emotional journeys, from AR to VR and games.

Immersive technologies have the potential to fundamentally alter our relationship with computing, the Internet, and the physical world we live in.

For many years, ustwo has been at the forefront of these emerging platforms, partnering with technology leaders and brands to explore and define the best user experience and applications for immersive technologies.

We apply the rigor of digital product development and the imagination of game design to this work, blending functional and emotional considerations. How do we make immersive experiences usable and useful? And how do we make immersive experience meaningful and captivating?

Deep expertise

Our deep knowledge of immersive technologies and gaming dynamics allow us to experiment with new ideas and concepts quickly and iteratively.

Blend of talent

We have assembled a unique team with background in design, user experience, storytelling, gaming, and immersive technologies.

Design to ship

We see immersive technologies as an emerging product category, not as a platform for campaigns and marketing stunts.

New Technology

We are well connected with the leading hardware and software platforms in immersive and understand where the technology is heading.

How we do this

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Experiment Rapidly

Our prototype-first approach helps us get tangible, fast. We quickly uncover the opportunities as well as potential challenges of a new technology.

Guide Strategy through Making

It is still early days in immersive media, and the commercial potential and specific applications of the technology are not yet clear. We can guide and de-risk your product and brand strategy for immersive by rapidly finding product-market fit as well as valid use cases.

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Thumbnail Image (1000x1000 safe zone) Google Cardboard

Create Emotional Journeys

We understand that immersive experiences have the potential to do much more than help us complete a task; they can take us on meaningful, often transformative emotional journeys. We create powerful immersive experiences through beautiful visual design, compelling narratives and delightful interactions.

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