Bailey Nelson, an Australian sunglasses brand wanted to make a splash in the crowded eyewear market, and excite people with their latest bold new range ‘Televisioni’. They saw an opportunity to use AR to engage with their millennial audience on social media, while also encouraging them to ‘try before they buy’.
What We Did
Using Facebook’s AR platform, Spark AR, we created a series of AR filters for Facebook and Instagram, which enabled people to 'try on' the Televisioni range of sunglasses. Working off the technical blueprints for the sunglasses range, we created 3D digital models of the physical sunglasses. The challenge was to perfectly re-create the scale and shape of the collection so that the filters would give users an accurate reflection of the look and feel in real life.
What We Learned
Instagram has very strict guidelines around creating branded filters which could not be overtly ‘branded’. We had to create an AR experience which was engaging for the user without being a logo heavy promotion tool.
Using Spark AR allowed us to rapdily prototype and test ideas within the short timeframe, and create, build and launch with speed.
The AR filter drove significant traffic to the online store, which recorded the highest number of sales for the Televisioni range.
The AR filters also had the highest engagement of any video content Bailey Nelson had released in the last 6 months.
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