Research Project
Humanising Autonomy
Where are we going?
In our latest book, we argue the auto industry's approach to autonomy is imbalanced – we need to focus on the human factors involved rather than the technical challenges alone.
The Book is out now!
We're giving away this book to encourage open conversation and debate - it's intended to be a conversation starter, not the final word. Fill in this form to download your free copy:
Introduction
Humanising Autonomy
Autonomous vehicles promise to make a meaningful difference to the world, enabling a new level of mobility, independence and safety for all. Yet discussions continue to focus on topics such as technological feasibility and its impact to our roads, rather than the needs of the user.
People and Driverless Vehicles
What Does Autonomy Mean to You?
In order to overcome the barriers to autonomous vehicle adoption, they need to be truly accessible to everyone. The way to do this? Observe what people’s mobility wants and needs are. This is the key to creating a human approach to autonomy that actually works.
Hailing a Driverless Taxi
What roles will we miss when there is no longer a driver?
In a driverless future, how will we hail a taxi? We argue that you need to look beyond app-based solutions to make these interactions as inclusive as possible.
A glance at the future of external vehicular sound
Increasing pedestrian safety through smart tones.
We explore different auditory concepts to communicate risk to pedestrians, with the goal of creating a safer relationship between them and Electronic Vehicles.
Introducing the ustwo Roo
Our autonomous car concept
Looking beyond opportunities to optimise, ustwo’s AV concept is built on the foundational idea that there’s more to people’s mobility needs than simply the vehicle and its technology.
Leading Change
How we succeed
Seven key principles that can help shape a successful digital strategy in the face of constant change.
9 things we learned at web summit
ustwo Auto talk user-centred design for driverless cars.
Didn't make it to Web Summit 2017? Here's what ustwo got up to on stage – and what we learned off it.
