The ustwo Roo
The auto and mobility industry is grappling with an unprecedented change, sparked by the advent of new technologies such as self-driving vehicles and new attitudes towards car ownership and transportation.
While context is key in creating new automotive and transportation experiences, we view mobility itself as a basic human need.
Relentless User Focus
In an industry often dominated by engineering priorities, we design products and services grounded in the in-depth understanding of user needs. We published the first comprehensive analysis of the human experience aspect of autonomy.
We don’t just pay lip service to Agile methodologies: we live, breathe, and dream them. We understand how to make Agile practices work within traditional automotive and transportation processes and organisations.
Teaching by Doing
We bring our clients on the product journey; from executive coaching sessions to working shoulder-to-shoulder with product teams, we use a 'show me, don't tell me' approach.
The four pillars of our Auto & Mobility expertise
Connected car & HMI
We bring our 15 years experience in best-in-class user experience design and pixel perfect precision to the automotive and transportation space. We make the experience of interfaces within transport accessible, user-friendly, personal and situational, harnessing the potential that a connected experience can bring to people’s lives.
The way we buy vehicles is changing. These days we favour digital experience, such as online, AR and VR showrooms over traditional dealerships. Further, more and more of us are paying for access to the vehicle rather than outright ownership. We craft the service design and digital touchpoints that provide us with access to the journey.
Autonomous vehicles promise to make a meaningful difference to the world, enabling a new level of mobility, independence and safety for all. Yet discussions continue to focus on topics such as technological feasibility and its impact on our roads, rather than the needs of us all. We create delightful, accessible autonomous experiences.
Smart accessible mobility
Our ultimate aim in Auto & Mobility is to improve the way we all get around. We combine technology with our expertise in user experience design to improve our own mobility as people first, whether that’s by car, train or by foot.