Auto & Mobility
We combine user-centred design with a deep understanding of technology to help the way people and businesses move.
The auto and mobility industry is grappling with an unprecedented change, sparked by the advent of new technologies such as self-driving vehicles and new attitudes towards car ownership and transportation.
While context is key in creating new automotive and transportation experiences, we view mobility itself as a basic human need.
Relentless User FocusIn an industry often dominated by engineering priorities, we design products and services grounded in the in-depth understanding of user needs. We published the first comprehensive analysis of the human experience aspect of autonomy.
Truly AgileWe don’t just pay lip service to Agile methodologies: we live, breathe, and dream them. We understand how to make Agile work practices work within traditional automotive and transportation R&D processes and organisations.
Teaching by DoingWe bring our clients on the product journey; from executive coaching sessions to working shoulder-to-shoulder with product teams, we use a 'show me, don't tell me' approach.
Four pillars of our mobility landscape
Car Talk: Thoughts on the Near Future of Mobility
From the Hyperloop to EmbraerX to “New Space,” the 2019 SXSW Interactive Festival promises to be a hotbed of ideas on the future of...