Auto & Mobility
The auto and mobility industry is grappling with an unprecedented change, sparked by the advent of new technologies such as self-driving vehicles and new attitudes towards car ownership and transportation.
We combine user-centred design with a deep understanding of technology to anticipate and shape the way people and businesses move, in rural and urban environments. While context is key in creating new automotive and transportation experiences, we view mobility itself as a basic human need.
Relentless User FocusIn an industry often dominated by engineering priorities, we design products and services grounded in the in-depth understanding of user needs. We published the first comprehensive analysis of the human experience aspect of autonomy.
Truly AgileWe don’t just pay lip service to Agile methodologies: we live, breathe, and dream them. We understand how to make Agile work practices work within traditional automotive and transportation R&D processes and organisations.
Teaching by DoingWe bring our clients on the product journey; from executive coaching sessions to working shoulder-to-shoulder with product teams, we use a 'show me, don't tell me' approach.
Four pillars of our mobility landscape
At Tech’s Biggest Show, UX (Mostly) Takes a Back Seat
There's no better place to observe an entire industry searching for the next great idea than the behemoth Consumer Electronics Show (CES)...